What is an electronic cigarette?

An electronic cigarette has now been proven to be the most effective supplement for regular cigarettes available.

Broken down, an electronic cigarette or vaporiser consists of 3 main parts and uses liquid to function.

All Vaporisers contain batteries, usually made from Lithium. Batteries have widely varying charge lengths but usually last a full day between charges at least. All the devices that Every Cloud stock contain clever circuitry that prevents any kind of power surge, making them completely safe to use, despite some of the horror stories you might have read about. The power output from these batteries is moderated which is why some devices are known as ‘Mods’. Please be aware though that some unmoderated devices are available elsewhere so be sure to check exactly what you’re buying.

The battery then connects to a tank of some kind. There are several different tanks with varying volumes (although recent changes in European law have limited most tanks to 2ml). The tank is filled with e-liquid which contains nicotine. The user can determine their own strength of required nicotine in store and available strengths usually include 3mg, 6mg, 12mg and 18mg or 0.3%, 0.6%, 1.2% and 1.8% respectively. 0mg (0%) is also available. Staff will usually help customers to determine their required strength based on how many cigarettes that customer might normally smoke. The are however, other factors involved including the output of the tank which is dictated by the ‘coil’ or atomiser head inside.

The coil is the most important piece of the vaporiser jigsaw as it acts as the engine of the device. They are usually wrapped tightly with cotton wool which soaks up the liquid ready for vaporising. Coils are measured in resistance and in general the lower the resistance, the higher the output of the tank. For example a coil with a resistance of 1.5 Ohms will give off a small amount of vapour, meaning the user would need a high concentrate of nicotine. A coil with a resistance of 0.3 Ohms gives off much more vapour, creating a need for a liquid containing a much lower concentrate of nicotine. More information is available in store from one of our well trained staff.

Is vaping safer than smoking?

Undoubtedly so.

Cigarettes are so harmful because the process of burning the tobacco causes thousands of toxins to be released. When vaping, the user is only subjecting themselves  to a liquid containing very few ingredients, all of which are usually listed on the bottle. There are now regulations in place to ensure that all liquids sold in European meet a very high standard so as long as you avoid homemade liquids, you’re always completely safe. Liquids are usually made up of 4 ingredients, 3 of which can be found in your food or other every day products. Vegetable Glycerine or VG is literally made from food and is completely harmless. PG or Propylene Glycol is what’s used in inhalers and other such devices. The flavourings are made from food flavourings, the same as you’ll find in the aisles at Tesco and of course there’s nicotine which is optional and not harmful in the very small doses that e-liquids contain. Feel free to ask for more advice in store.

How much does it cost to buy an electronic cigarette?

The costs of electronic cigarettes vary depending on the type. Every Cloud stock several varying ‘starter kits’ which usually include at least 2 coils and a bottle of liquid. These range between £30 and £40 and there are often larger battery versions available for a small additional cost. In terms of the ongoing costs, users can look forward to saving up to hundreds of pounds per month, when compared to the price of cigarettes. Starter kits, which have a low output and therefore use very little e-liquid typically cost less than £10 a week to run. All the user has to do is replace the coils regularly and keep topped up on liquid. Coils used in starter kits usually last between 2 and 4 weeks, depending on several factors involved in the usage of them; whereas bottle of liquid can last anywhere from a couple of days to a couple of weeks, again depending on the user. Higher strength liquids usually last longer than lower strength ones. The price of coils start at £2.95 or 4 for £10 and liquids are available from £3.95 or 3 for £10.

Of course not everyone will use a starter kit and there are some much higher output devices that do cost more to buy and run. However, the ongoing cost very rarely exceeds £15/£20 a week which is still significantly cheaper than smoking. The cost of the higher output, larger battery life devices to buy start at about £40 and can be as expensive as £79.95 or even more for the really top of the range products. Full demonstrations and more information are always available in store.

How do i know which type of liquid to use?

The best way to describe the different types of liquid is to put them into 2 categories; low VG and High VG.

All high grade liquids are made up of VG and PG (Vegetable Glycerine and Propylene Glycol). The VG is essentially the burning element which means that higher VG liquids are thicker and require more power to burn. It also means that it takes longer for the liquid to re-wick into the coil, making them suitable for higher power devices that, in general are used less frequently. Using a high VG liquid in a low power device, such as a starter kit, will prove difficult as it will take much longer for the liquid to wick into the smaller, tighter wicking holes present in the coil. Starter kits also typically run at a low wattage which means the liquid won’t be vaporised properly, causing it to spit and build up in the airway at an excessive rate. At Every Cloud, you will always be informed of which liquid is suitable for your device but the general rule is as follows:

Low power device with high resistance coil (<25 watts/>0.6 Ohm coil) = low VG liquid (<50 VG)

High power device with low resistance coil (>25 watts/<0.6 Ohm Coil) = high VG liquid (>50 VG)

There are some scenarios where the suitability of different liquids will cross over, but in general we advise you to stick to this rule. All our available products are listed with suitable advice in our products section.

My friend gave me some liquid, is it safe to use?

Probably. If it was manufactured in the correct conditions and according to all the correct laws, then it’s fine to use. Read the label and check the expiry date to be sure. If you can’t see evidence that the liquid is both in date and made in accordance to the TPD (Tobacco product directive), then you probably shouldn’t risk it. Even if the liquid hasn’t been made ‘properly’, the risks are still minimal but we always recommend that you stay safe and use high grade products.

How do i know if my coil has burnt out?

There are several ways. The most obvious and most common is through the taste (which is actually more of a feeling than a taste). Coils tend to burn out in 1 of 2 ways. The first and most likely is through gradual deterioration. With every single puff, the user is taking the coil closer and closer to it’s burnt out state. The flavour will decrease ever so slightly and a burnt taste will become more and more present. In this scenario, simply persist with the coil until you can’t bare the taste any more. The other way is through one or a series of ‘dry hits’. This is when the user hasn’t allowed the liquid to re-wick properly, usually accidentally. When a dry coil is used, the wire will burn instantly and the taste can be somewhat disgusting. Unfortunately, if this has happened to you, it’s extremely hard for the coil to recover and you’re probably going to want to change it right away. We always recommend that you have a spare, just in case.

There are other indicators however. Sometimes, especially with mouth-to-lung devices, a coil can become burnt out and the user wouldn’t even know about it. They usually discover that the coil is burnt days or even weeks later, when the device starts to leak. This is simply because the cotton has literally broken away, forming gaps for the liquid to escape through, into the airway. In this scenario, you’re going to want to change your coil to avoid anymore leaking. We recommend that you give your device a clean up at the same time as well. Pop into one of stores and our staff will be happy to do this for you.

My tank is leaking. What do i do?

‘leaking’ is a common misconception amongst vapers. At Every Cloud we’ve saved hundreds of people money by informing them that they don’t need a new tank to prevent the leak; all they in fact have to do is check and possibly replace the coil. Sometimes, the coil won’t be screwed in properly and that will definitely result in leakage. Other times, the coil has simply burnt out and requires replacement. If your tank is leaking, bring it into one of our stores and our staff will take a look and let you know the reason for it. In some very rare cases, there will be a sealing ring missing or a crack in the glass. Don’t worry too much, spare rings and glass are available for most of our products.

My device is spitting at me. How do I prevent that?

The most common cause for a device to spit is just a build up of liquid in the airway. We recommend that you clear your airway twice daily and sometimes even more often than that with higher powered devices. The best and most effective way to clear your airway is to wipe it through with tissue or a cotton bud. Other methods include ‘flicking’ the tank toward a surface which will result in droplets being displayed, or blowing into the tank which will cause the excess liquid to ‘spit’ from the airway.

There are other, rarer causes for a device to spit. Ensure you’re running your device at the right recommended wattage and with the right coil for the job. Running a device at a wattage that’s too low can result in the liquid not being vaporised properly and therefore causing it to spit. Using the wrong type of liquid can also result in spitting. This is because you may be using a liquid that’s too thick or thin, which isn’t being vaporised properly. If you need more help, simply pop into one of our stores and speak to a highly trained member of staff.

My battery won’t charge?

If your battery is not charging it may be due to a number of different factors. Firstly, ensure that the output of the charger that you are using is correct for that particular type of battery. The majority of vaping products require a lower amp charge (typically less than 1 amp), so fast chargers such as iphone plugs aren’t suitable. They should still charge the device but after a short amount of time, the battery will become immune to the charge and stop charging altogether. If you are sure to be using the correct charger and are still getting no joy, other ports of call include checking the charging cable or plug itself as sometimes these deteriorate and stop working. With batteries that require a screw-in charger, sometimes the contact pin can become depressed, usually due to over-tightening. A simple fix for this is to raise the pin. Please see video link below for guidance. If you require additional help, feel free to bring the device into one of our stores and our dedicated team will be happy to assist.


Do i get warranty with my device?

Absolutely. Every Cloud offer a 28 day warranty on all hardware and our suppliers sometimes offer even longer than that!

Just make sure you keep the receipt and packaging as we cannot assist you without both.

Unfortunately, coils and liquids are not covered under warranty as they are both considered consumable. Our staff are thoroughly trained to ensure that all our customers are buying exactly what is suitable and we encourage customers to try flavours before they buy, so as to avoid disappointment.

What should I do if I think my product is faulty/not working?

If you think that your products are faulty the first thing to do is to read through our FAQs as the answer to the most common problems can be found here. In addition, you can have a look through our video guides, which show you how to use our most common products. We invite you to bring any devices back into one of our stores, along with the receipt and packaging and a member of our team will assist you accordingly.

My coils are burning out very quickly, how can i make them last longer?

The most common disgruntlement among vapers is the length of time a coil lasts. Given the nature of how they work, average life-spans of coils will always vary and we’ve listed our advice for getting the most out of them below.

Correct output:

Coils are designed to run at a specific wattage range which is usually displayed on the coil itself. Ensure that you stick to the recommended wattage range.

Correct style of use:

A coil that’s present in a mouth-to-lung tank is designed for exactly that. The user should fill their mouth with vapour before breathing it down and blowing it out, ensuring to only power the device while extracting the vapour. A straight-to-lung device, which usually requires a much higher output coil, should be used in that way because it will make far too much vapour for the user’s mouth to hold. Breathing the vapour straight into your lungs will provide much more space for the vapour to be contained whilst supplying the coil with the airflow it requires to keep cool. Typically, mouth-to-lung coils will always last longer than straight-to-lung ones because they are designed to withstand use for longer; they have a higher resistance to the heat.

Correct Liquid:

Using an incorrect liquid is becoming more and more common and it’s often because users aren’t getting the correct advice when buying their liquids. If you were to buy online for example, there’s no way of knowing for sure if you are getting something suitable. The general rule is that low VG liquids (thinner) are to be used in mouth-to-lung devices and higher VG liquids (thicker) are to be used in straight-to-lung devices. For details on the main differences between the two, check out some of our other FAQs.

Keep topped up:

Always ensure that there’s plenty of liquid in your tank before use.

Stay switched off:

If you’re putting your device in your pocket or loose in a bag, make sure it’s turned off or locked! It goes without saying that if you fire your device by accident, it’s going to burn the coil out. Don’t worry too much though, the device will time out before it gets too hot.


Regular maintenance of your device will always help prolong the life of your coils. Whether the device is being used or not, liquid will always be getting through the cotton in the coil and into the airway slowly. let this build up and your device is forced to do more work to vaporise the liquid. At Every Cloud, we recommend that you clean your airway twice daily and to do so, simply wipe it through with tissue or a cotton bud.

Other tips are always available in store from our well trained staff.

I like my device but im unsatisfied with the output. Can I increase this?

In some cases, yes.

Lots of tanks provide several options in terms of output. For example, the Smok Baby Beast tank can take one of roughly 12 different coils, all of which are designed for different levels of output. All you have to do is ensure your battery is capable of providing the correct output and switch your coils accordingly. For a more in-depth explanation of this, pop into one of our stores and talk to a member of staff or use the contact form on the website.

I have been advised that i should try to lower my nicotine intake gradually. Is this correct?

Yes and no. Obviously it goes without saying that if you can remove your nicotine addiction completely then you should. However, whether you’re using an 18mg or a 3mg, you aren’t actually doing yourself any harm because in any low quantity, nicotine isn’t actually harmful. There are ways to reduce your nicotine intake without putting pressure on yourself; try raising your nicotine content for example. You’ll soon find that your need to use your device actually decreases.

If i switch to vaping, do i class as a non-smoker?

Of course!

If your last cigarette was more than 90 days ago, then congratulations, you’re a non smoker! Probably best to tell your doctor that you are using a vape though…

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