The EVERY CLOUD VAPE SHOP guide to Vaping. Here you can find all the information you will ever need. Whether you’re just starting out or a seasoned Vaper, our extensive guide will help you in almost any situation.

Below, we explain everything from types of devices to liquid options, nicotine strengths to coil changing and battery safety to Ohms law. If you can’t find what you’re looking for, check out our FAQs or use the enquiry form to get in touch.

Getting Started

We understand that vaping (for most people) is an entirely alien concept. We’ve all previously seen horror stories on social media about when things go wrong, or that vaping isn’t actually safer than smoking. Let us assure you that it is…very much so!

The majority of e-liquids, especially those in compliance with the TPD (Tobacco products directive), are made from just 4 ingredients:

  • Vegetable Glycerin – Literally made from vegetables
  • Propylene Glycol – Present in inhalers
  • Flavourings – The same as what’s used in the food you eat every single day
  • Nicotine (Optional) – Extremely addictive yes, but not harmful in small doses

THAT’S IT! There are no chemicals, no toxins and certainly no TAR!

Now that we’ve eased your mind, you’ll need to get started with a SUITABLE device. The easiest place to start, is by mentioning that there are two styles of vaping: ‘Mouth to lung’ and ‘Direct to Lung’.

In basic terms, mouth to lung devices focus on nicotine delivery, whereas direct to lung devices focus more on providing a strong flavour. Although there is a bit more to it than than of course…

Mouth To Lung

Mouth to lung (or MTL) devices are ideal for most people when starting out. They aren’t quite as intense as some of the bigger devices you see, and they tend to be a bit easier to use.

How to use MTL devices: These devices provide a very similar sensation to smoking cigarettes. You would hold down the ‘fire’ button, drawing the vapour into your mouth at a slow pace. Holding the vapour for a moment before breathing in, and blowing it out; just like a cigarette.

Check out our range of MTL starter kits here!

What nicotine level to use: Typically, you would use liquid with a nicotine content between 3mg and 18mg, depending on the level of your nicotine addiction. The higher the nicotine level, the more you will feel the ‘throat hit’.

What we recommend:

  • 3mg/0.3% nicotine if you smoke 1 – 5 cigarettes a day.
  • 6mg/0.6% nicotine if you smoke 5 – 10 cigarettes a day.
  • 12mg/1.2% nicotine if you smoke 15 – 20 cigarettes a day.
  • 18mg/1.8% nicotine if you smoke 25+ cigarettes a day.

These recommendations do only work as a general rule. Our staff in store are always happy to sit and discuss all of this before a purchase is made. Or if buying online, you can use our Live Chat service instead.

To begin with, finding a setup that works for you can be a trial and error process. Our staff will use their past experience to help you as best they can, however there are so many variables to consider that it would be impossible for us to tailor our advice to match your exact personal preference.

What liquid to use: Generally, these devices are designed to be used with what we call ‘low VG’. A liquid is considered as low VG when it has a VG content of 50% or lower. Most bottles will display this as 50VG/50PG, 40VG/60PG ect.

Low VG liquid will be thinner in it’s constancy, therefore it will only need a low wattage to fully vaporise (Typically 5W-20W). There are of course exceptions to the rule, however we recommend you follow this until you familiarise yourself more with how different liquids will affect your device.

All the devices on our website come with an EVERY CLOUD recommended wattage and VG range. If you’re choosing a starter kit, chances are you won’t need to worry about what wattage you are using. Most of them are fixed wattage, so you cannot change their output. This keeps things simple and gives you less to think about.

Check out our range of low VG liquids here!



Direct To Lung

A direct to lung (or Straight to lung/Sub-Ohm) device is normally used by experienced vapers and they tend to be a little more complicated to use.

How to use Sub-Ohm devices: The sensation you get from these devices is closer to that of an inhaler. Rather than drawing on the device, you would simply breathe in while holding down the ‘fire’ button, allowing the vapour to flow directly into your lungs. It is an all-in-one motion.

How long you take to breathe in can vary depending on the person, though we recommend holding the ‘fire’ button for no more than 2-3 seconds. This can take some time to get used to and, depending on the wattage you’re using, can feel quite intense compared to MTL devices.

Check out our range of Sub-Ohm kits here!

What nicotine level to use: Sub-ohm devices are designed more for vapers who are looking for an intense flavour, as opposed to nicotine. For the most part the liquid you use will only contain 3mg of nicotine. This is largely due to the higher powered nature of sub-ohm kits; you don’t really need a higher nicotine strength when you’re vaping more of the liquid. Not only that, most people wouldn’t want to use a device like this to quit smoking.

What liquid to use: The liquid intended for in Sub-Ohm devices is known as high VG, it has a VG content of 60% or higher. This is commonly displayed as 60VG/40PG, 70VG/30PG ect. The standard ratio of high VG liquids in the UK is 70/30, though this can vary between countries.

The main point you need to keep in mind when deciding on PG/VG ratios is; the higher the VG level, the thicker the liquid. Thicker liquids will produce more flavour and vapour, but usually cause your coil to burn quicker. On the other hand if you use liquid that is too thin for your device, you run the risk of liquid spitting up into your mouth or leaking through the cotton of the coil.

Shortfills explained: When searching for high VG liquids you will most likely come across the term ‘shortfill’. These are bottles of liquid that are only filled part of the way up, leaving room for you to add nicotine yourself. The reason being, there are various restrictions involving nicotine in liquids; any bottle bigger than 10ml has to contain 0% nicotine by law.

You can of course buy 10ml bottles of liquid ‘ready mixed’ (as you would with MTL devices). However the higher wattage of most sub-ohm devices would see you running out of liquid at a much faster rate, so it is much more cost effective to buy bigger bottles and mix the nicotine in yourself.

Luckily, Liquid manufacturers have made this process very simple; if you buy a 50ml bottle of liquid, you just add one 10ml bottle of 18mg nicotine (free with any shortfill bought from us). Once mixed, the flavour of the liquid dilutes the nicotine down to 3mg. Simple.

Check out our range of shortfills here!

Pod Systems

Pod systems are the latest in technology when it comes to vaping. You can get either MTL or Sub-Ohm styles and, rather than the traditional glass tank, they utilise plastic pods. It is very common for these devices to be ‘draw activated’, meaning you do not need to press a button when inhaling. Because of this they are much easier to use and require a lot less maintenance.

Closed Pod Systems

Closed pod systems provide the simplest form of vaping and are perfect for beginners. You may have seen devices like these from companies such as Juul or Blu. Rather than learning the process of priming coils and filling your tank, you would buy pre-filled pods that are easily inserted into your device.

Once you have used up the liquid, you would dispose of the pod and insert a new one. We advise to give any new pods 4 – 5 puffs before inserting them into your device. This is to ensure the cotton is saturated enough with liquid to be used.

Check out our range of Closed Pod Kits here!

Open Pod Systems

Open pod systems are essentially the best of both worlds; The pods still come with the coils pre-installed, but they allow you to fill them with any liquid of your choosing (Providing it is the correct PG/VG ratio for the device). You can keep refilling the pods until the coil is used up, then you would dispose of the pod and grab a new one. Again we advise filling any new pods with liquid, and giving them 4 – 5 puffs before inserting it into your device.

There is a variation to open pod systems that allow you to change your coil too, these are closer to the traditional tanks. With these devices you have a re-usable pod, so you would need to prime the coil and fill the pod as you would a tank. The benefit of this is that you can usually purchase additional pods, allowing you to swap flavours on the fly.

Check out our range of Open Pod Kits here!


All the coils on our website are listed with details of their relevant brand and recommended wattage/VG range (where applicable). So you need to make sure you’re buying the right coil for your device! Coils are classed as consumables and therefore come with no warranty. However, you can make the most out of your coils using our tips and tricks below.

What coils are: In terms of vaping, coils are the small metal components that sit inside your tank. Although they come in various different shapes and sizes, you can open up any coil and find a coiled wire wrapped around some cotton (similar to cotton wool).

How they work: When you set up your device correctly, the cotton in the coil will be saturated in liquid. Holding the fire button down introduces a small electrical current to the wire, causing it to heat up, which in turn heats up the cotton and vaporises the liquid, allowing you to inhale the vapour. They are essentially the engine of your device, which will not work without them.

Why they need changing: Coils are disposable and will never last forever, therefore you will need to change them every so often. Over time (as you use your device) the cotton in the coil will slowly burn, the flavour will start to fade and eventually you will notice the ‘burnt taste’ in the vapour.

Most people tend to change the coil when the burnt taste starts to overpower the actual flavour of the liquid. Some people will be more susceptible to this taste than others, so it’s best to rely on your own opinion rather than asking someone else to check for you, even if they are an experienced vaper.

How to change them: The process of changing a coil can vary between devices, however the is a general rule to follow for any coil. Before using any new coil, you MUST prime it first. It’s extremely important, especially with ones that are designed to use with a higher wattage. It will take a couple of minutes to do, so take your time and ensure it’s done correctly.

It’s always best to turn off your device and take your tank off of your mod (battery) if you can. Remove and dispose of the used coil, empty the tank with your current liquid and clean out any excess. Make sure to dry the tank before installing the new coil.

Grab a fresh coil, and simply drop some liquid straight onto any areas where the cotton is, a couple drops is usually sufficient for each section. After a couple of seconds the liquid will absorb into the cotton. You’ll want to repeat the process until the cotton is visibly moist, but not dripping. You can then install the coil and fill up the tank with liquid. This is the most important aspect of changing a coil to ensure you do not instantly burn any of the cotton.

You may have heard others say that all you need to do is fill up the tank and leave it to sit for 5/10 minutes. From our experience this is not effective as most tanks create an air-tight seal, this prevents the liquid from absorbing into the middle of the cotton fully. Meaning that some parts of the cotton that you cannot see are still completely dry.

Once primed (and with your tank full of liquid) close the airway off completely. WITHOUT firing the device, take 4 or 5 long hard pulls. This will create a vacuum, ensuring that the centre of the coil comes into contact with the liquid. Lastly, open the airway fully and take several short, very gentle puffs. It can take a few tries to get used to the process, but it should be relatively easy once you have changed a coil or two.

Choosing the right coil for you: There are hundreds of different coils available to choose from, so deciding what coil to use can be quite a daunting task. Luckily we can provide you some information to simplify your options.

For the most part, the tank or device you use will need a specific coil, so you only want to pay attention to the coils compatible with what you have. The name of the coil usually matches up to the name of the device or tank. So be sure to check this before ordering.

Coil Resistances: Another aspect to consider when choosing coils is the resistance. This refers to how resistant the coil is to an electric currant. Normally, high resistance = low wattage and visa versa. Most devices have multiple coil options, each with a different resistance. So when getting used to a new device, it is a good idea to try a few different coils to find out which would be best suited for you. Basically, if you have a device that feels too strong or weak, try a different coil.

The difference between standard and mesh coils: Mesh coils are newer and slightly different from standard coils. They are similar in the way they are constructed, however they contain a mesh strip (similar to chainmail) in place of the coiled wire. The mesh strip covers more surface area of the cotton, this helps spread the heat more evenly across the cotton, giving you more flavour and usually a longer life!

Tips and Tricks:

The life of a coil will depend completely on how the device is used. Mouth to lung devices are designed for long, drawn out and frequent puffs. This is because the low wattage of these devices tend to heat up the cotton at a much slower rate. Sub-Ohm devices are designed for short, hard and infrequent puffs because the high wattage will heat the cotton a lot quicker. The constant use of a device like this usually results in burning parts of the cotton prematurely.

When used correctly a coil in a MTL device will last 2-4 weeks, whereas a coil in a sub-ohm device will last roughly 3 days to a week. This will vary from person to person and the life expectancy of any coil can never be guaranteed. The contributing factors are far too extensive to list in full, however we’ve included the most common ones below:

  • Wattage Range: Make sure you stick to the recommended wattage range provided.
  • Liquid PG/VG ratio: High resistance coils generally want a low VG liquid and visa versa.
  • Liquid Flavour: Overly sweet or cake flavours can use up coils faster.
  • Nicotine: Salt nicotine has been known to hasten the need to change a coil.
  • Airway: Keep the airway open. This supplies more airflow, helping to keep the coil cool.
  • Capacity: Keep your tank topped up. This provides more pressure and a cooler temperature.
  • Use Extension Glass: Use extension glass (Bubble Glass) to extend the capacity of you tank. The more liquid in the tank, the cooler the coil will be.
  • Style of use: Low resistance coils are designed for INFREQUENT use.


Nicotine Salts

Nicotine salt (or Nic Salt) is a different type of nicotine that can be found in tobacco leaves. It is naturally forming and most people find it much more enjoyable.

How it Works: Vaping e-liquid containing Nic Salt allows your body to absorb the nicotine much quicker than traditional nicotine (Freebase Nicotine). The result means that vaping at higher levels of nicotine feels a lot smoother on the throat, and the harshness or ‘throat hit’ you would normally feel with freebase nicotine, is reduced significantly. Basically you feel the nicotine more than you taste it.

The Benefits:

  • The speed that the body can absorb Nic Salts is a lot closer to the speed that cigarettes provide. Meaning you will get a nicotine ‘rush’, similar to the feeling you get from smoking.

  • The smoother taste is a huge benefit to new users trying to quit smoking, as they will usually want to start off with higher concentrations of nicotine.

  • Where you are getting more satisfaction from using Salt Nics, you will normally find that you feel the need to vape less. This means your liquids and coils will last longer!

  • Some juice flavourings can feel quite harsh to some people (Citrus flavours for example). Switching to a salt variant can reduce this, which is especially useful for you if you are a high VG user; you can add a Nic Salt Shot in place of a freebase one to reduce the harshness.

Why not give them a try?

Battery Safety

Battery safety is of the upmost importance, and not only where vaping is concerned. Therefore handling batteries must be done with extreme care.

For the most part, there is a specific way you will need to charge your batteries to ensure you get the longest life out of them. Take care when choosing what to plug your device into to charge it, almost all batteries and built-in devices need to be slow charged. This means they can only handle a charge of 5 volts, 1 amp (Displayed 5V, 1A) or lower.

So if you are using a USB plug or USB wall socket, make sure the output displayed is no more than 5V,1A. A PC or laptop USB port is also acceptable. The same rules apply if you are charging batteries through an external battery device. Using a specific battery charging bay is always the best choice for external batteries. They will charge the batteries more evenly, meaning they can be safely charged quicker. This does however depend on the type of charging bay you have.

Internal/Built-in Battery Devices

Some devices have built-in batteries, meaning you cannot take the battery out of the device. The benefit of these devices is that they are usually lighter, smaller and simpler in their design. On the other hand they tend to have a much lower charge capacity, so you may find you need to charge them more often than if you had an external battery equivalent.

The other downside to built-in batteries is that once the battery fails, you will need a new device. Batteries (in any industry) will have a set amount of charges before they no longer hold 100% of their charge. Once they have reached this limit, they will run out faster and faster until you are unable to use them. On average (providing you are charging them correctly) it will take 6 months to a year before this starts to happen, so you will still get plenty of use out of a device. It is just something to consider when choosing your device.

External Battery Devices

Devices that allow you to take the batteries out have a lot of benefits over built-in ones. As mentioned above, batteries will cease to function at some point or another. With an external battery device, all you would need to do is buy a new battery. This can work out much cheaper than buying a new device. You also have the option to carry a spare set of batteries, so if your device runs out of charge while you’re on the go, you can simply swap the batteries over and you’re ready to go.

External Battery Safety

Ensuring the wrappings are not torn or split is key to the safety of external batteries. Otherwise you may experience a hard ‘short’ and risk venting them. You also never want to carry batteries loose, unless they are in some form of protective case. If they come into contact with other metallic objects, it could potentially cause an unwanted connection.

Mechanical Devices

The majority of devices you’ll find on our website or in our stores are ‘regulated’. This means that the device has a safety chip built-in, to prevent you from firing it if the resistance of the coil, or the charge in the battery is too low. They will also cut off automatically if you hold the fire button down for too long (10 seconds on average). Although there is always some risk where batteries are concerned, the risks with regulated vape devices are no higher than a phone, laptop, torch or any other household device.

Unregulated devices (or Mechs) are designed for more experienced vapers, and can carry much greater risks if used incorrectly. If you attempt to buy 1 of these products online, a member of our team will speak to you directly to ensure confidence that you are aware of this. So do not worry, there’s no chance you will buy one of these devices from us by mistake.

Similarly, if you want to purchase a device in-store, our staff will go through the basics with you first. You would also need to sign a disclaimer declaring you are aware of the safety precautions you need to know.

If we do not approve the sale, please do not be offended. We make these decisions with your safety in mind. You are of course still welcome to come into one of our stores and a highly trained member of staff will assist you.

Having said that we can provide some general safety tips to get you started:

  • Know what your batteries can handle: especially when dealing with unregulated devices, there are no safety features built into the device, because YOU are the safety.
  • Study Ohms Law: Unregulated/mechanical devices are those typically with direct output from the battery, meaning there’s no way to regulate the power. This is where your knowledge of ohm’s law and batteries come into play.
  • Check Your Coils’ resistance: Don’t build your coils at too low a resistance, or draw too many amps through the cells in the battery. It is extremely important to know the capabilities of each battery you are using. Check out the battery properties thoroughly and always use branded ones.
  • Battery Capacity: MAh (milliamp hour) determines the capacity of the battery. A higher value in this category means a larger capacity battery and typically the higher this value, the lower the discharge amp limit.
  • Continuous Discharge Vs Pulse Discharge: A continuous discharge AMP limit is characterised as an uninterrupted discharge of the battery. Whereas a pulse discharge is when the cells are repeatedly powered in quick succession. Therefore the pulse amp limit is typically higher than the continuous. These values determine how many amps can be drawn through the batteries being used, you never want to over work your batteries as this will cause problems.

Ohms Law


Ohms law is at the very core root of vaping, and without even realising it we use it everyday. The equation states that to work out how many amps are being drawn through the battery, Voltage is divided by the Resistance. Ohms Law needs to be taken into consideration at all times when vaping.

Single Tubes/Single Cell Boxes/Single Cell Squonks
● As a rule, never build below 0.1ohm!
● Batteries with a high discharge amp limit only!
● Different mods have different battery orientations, Positive is not always
located at the top, check for where the venting holes are!
● Fully charged batteries using these devices output 4.2v!

Parallel Box Mods
● As a rule, never build below 0.1ohm!
● Batteries with a high discharge amp limit only!
● Capacity (mAh) is multiplied by the number of cells in the battery, 2500mAh
x2 equals 5000mAh but the same is true for the discharge amp limit!

Series Boxes/Stacked Tubes
● As a rule, never build below 0.3ohm!
● Only use batteries with a high discharge amp limit!
● Voltage output is doubled due to 2 cells in series configuration, 4.2v x2 equals
8.4v but the capacity (mAh) remains the same as does the discharge amp